On the basis of the ways or means of expression business communication channels are of two types: When communication takes place in writing through letters, memos, reports, proposals, e-mail, faxes, etc. Business communication may thus be internal and external. So, the selection of right course and right person for communication is essential for its effectiveness. For example, he may need advice regarding banking, insurance, stock exchange, tax rules, legal procedures, etc. On the other hand, it is also necessary to give warning to the employees who tend to be in disciplined, non-accountable and unproductive or create disturbance. Information regarding demand for a particular product, the taste, liking, etc. Besides, there are other several means of communication available to us. It means that a particular communication should deal with a single subject at a time. In the absence of effective communication it may not be possible for top management personnel to come in closer contact with their subordinates. Effective Written Communication 52 6.1 Introduction 52 6.2 When and When Not to Use Written Communication 53 6.2.1 Complexity of the Topic 53 6.2.2 Amount of Discussion Required 53 6.2.3 Shades of Meaning 54 6.2.4 Formal Communication 54 6.3 Writing Effectively 54 6.3.1 Subject Lines 55 6.3.2 Put the Main Point First 56 Communication checks wastage of the resources of the organisation and helps their better utilisation. the opinions of some scholars and experts regarding business communication are given below: In the opinion of Prof. W.H. It is very much necessary to appreciate a good worker. The manager advises the subordinates about the ways and means of better performance. The confidence and loyalty of the lower employees on the management personnel increases as they become aware of the competence of efficiency of their boss through communication. So, a businessman has to take advice from experts regarding the matters in which he is not well-informed. Professionals, Teachers, Students and Kids Trivia Quizzes to test your knowledge on the subject. 6 Web Resources on “The Art of Communication” 57 Stand out from the crod Designed for graduates with less than one ear of full-time postgraduate work experience, London Business School’s Masters in Management will expand our thinking and proide ou with the foundations for a successful career in business. Communication is very helpful in planning the activities of business. Selection of channel depends upon the nature of the message, necessity, urgency and situational conditions. A business communication must have a specific objective and must be planned properly so that the objective can be achieved. She has to make the content relevant and usable to the reader or it is not effective. What is Communication Communication is a Latin originated word, meaning of which is sharing.Communication means sharing or exchanging information, news, ideas, etc. Through this process two or more persons exchange ideas and understanding among themselves to achieve the desired effect in the behaviour of another person. Proper communication system enables the subordinates to bring to the notice of the managers their viewpoints, grievances and troubles. The managers should know in details the social, political, economic and other conditions of the place where the business is situated. If channels are used for the purpose of communication relating to any business activity, such channels may be called ‘the channels of business communication’. Communication is regarded as the lifeblood of Business. Money works as a good motivator. Interaction of suggestions and ideas help the progress of an organisation. Such communication can be made through classroom teaching, lectures, seminars, short courses, conferences, educational tours, film shows, etc. Suppose a letter or e-mail is sent to a person. The Art Of provides business professionals with the skills and knowledge needed to succeed in today’s marketplace. The correct interpretation and understanding of the message is important from the point of view of organisational efficiency. Business communication has a significant role to play in management whose objective is to direct the individual efforts for securing overall co-ordination of organisational activities. Here, ABCD are the four persons and there are six channels of communication between AB, BD. Each team member shares the same goals in this case, and everyone knows what their co-workers have on their plate. The other sources of information are the chambers of commerce, structured questionnaires, radio, television, internet, etc. Messages between a sender and receiver take place using a medium such as email or phone. In this intensive and experiential program, you will practice three aspects of communication: message, style, and behaviors. Business communication professionals once used solely traditional techniques, such as magazines and press releases, for communication with stakeholders. The most common medium of communication is language. Communication plays a vital role in this sphere. It’s much easier to evangelize to people you already know or people who already know you. Notify me of follow-up comments by email. Though the definition of what constitutes art is disputed and has changed over time, general descriptions center on the idea of imaginative or technical skill stemming from human agency and creation. 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